Eric P. Sherman, President and CEO of the anime dubbing company Bang Zoom! Entertainment, has posted an editorial on the AnimeTV blog on Saturday, urging fans to buy anime instead of watching it via fan-subbed videos. In the "Anime - R.I.P." editorial, Sherman wrote that if fans do not support anime by buying it legally, "I can guarantee you that this time next year, Bang Zoom won't be bringing you anymore English language versions of it."

Sherman added in his editorial, "If people don't resist the urge to get their fix illegally, the entire industry is about to fizzle out." Sherman cited the demises of Geneon Entertainment USA, Central Park Media, and ADV Films, as well as the January 2009 layoffs at Bandai Entertainment, as past examples. In a boldfaced statement in the editorial, Sherman wrote that "anime is going to die."

Sherman also wrote about the rise of streaming content online, but added that "so far, there are no successful ways to monetize online entertainment. Not so that creators can afford to produce and distribute quality content.